The company sells skin care, cosmetic products and other related products through an independent sales force of over 2.2 million people.

In the year 2006, the company reached revenues of %u20AC 918 million, and reported it had approximately 5,610 employees, 600 products sold in 59 countries, and production facilities in Poland, India, Sweden, China, and Russia.

In 2007, Oriflame India relocated its largest global support office from Waterloo, Belgium, to Stockholm, Sweden.The Oriflame Group’s global headquarter is located in Luxembourg with a trading branch in Fribourg, Switzerland.

Oriflame is publicly traded and listed on the Nordic Exchange.The company sells its range of 160 products (skin care, body care, hair care, and fragrances) only through direct selling agents

The ethos of Oriflame is to make beauty uncomplicated and natural. Therefore nature is Oriflame’s greatest source of inspiration for products.Some of there first products were based on plants like cloudberry and birch, which are found in abundance in their homeland in Sweden. Currently the most frequently used ingredients are apple, coconut, birch and yarrow.

Oriflame started with a focus on skincare products made from natural ingredients. Although the range today includes a wide variety of products, natural skincare remains the heart of the Oriflame product line.