After completing the usual procedures of starting a business, the time came to look at a corporate logo design. One important lesson I’ve learned with regards to business is that it is very common for busy business people to judge a book by its cover. Hence, a corporate logo design should say as much as possible about an organization.

With this in mind, the next step was to seek a reliable logo design firm to create a professional logo design that would help relay all the values my company is known for. However, I was not on the lookout for a traditional corporate logo designer due to my budget and time limitations, but neither was I seeking an amateur. Luckily, the internet is laden with design firms whose work is more than acceptable.

After browsing the internet and analyzing around 30 different design companies, I noticed and learned a few things. The first thing I learned was always read the small print. A number of sites present attention grabbing headlines and prices but not known to many, they also come with caveats. Do not fall for these sneaky tricks. Below are 3 of the most widely encountered ones.

Too few Revisions

Several sites display distinctly ridiculous low prices for their packages but an in depth look would unveil the catch. Certain low price deals only come with just 2 free revisions or fewer. If the designer does not create something that meets your expectations within this window, you could end up having to fork out extra until you finally get what you want. To make sure that you steer clear of this situation, always source for deals with unlimited revisions or a 100% money back guarantee.

Price Displayed Does Not Include Final Logo Design

A lot of logo design agencies use this little trick as a avenue to squeeze a little extra money from many unsuspecting clients. The displayed figure only includes initial designs and does not cover the final logos designs. Customers will have to foot extra if they want the finalized design. You can side step this situation by confirming that the price listed includes ownership of the final design.

Print Ready Files

This is yet another method certain logo design firms trap you when you do not expect it. This time around, the price displayed covers everything from the initial concepts to the finalized corporate logo design. The catch is the figure does not include hi-res files. You will discover that high resolution files are vital for printing purposes especially for company stationary such as name cards and letterheads.

Do not get carried away with the low rates offered by a few logo design companies. If you feel it appears too good to be true then it probably is. Do some research just to be on the safe side.

From the 30 or so design firms I looked at, several of them displayed prices ranging from $50 to $500 for their design services. I settled for one that costs around $70. It not at all difficult to find a professional logo design firm that’s not out to scam you. Just use the advice listed above and you should be fine.

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