The best way to make money online is with targeted email lists. You have no doubt heard it said that the “money is in the list.” Perhaps one of the most significant advantages to email marketing is the ability to reach a worldwide audience with minimal effort. Another major advantage to email marketing is it is extremely affordable.

Firstly, you need to get people to your site or opt in page so they can join your list and give you permission to begin mailing to them. Obviously, it provides no value to you if you have a great opt-in in place and no one knows about it. Therefore the most important thing you should be doing right now is sending prospects to your opt-in page and building targeted email lists of prospects who are interested in what you have to offer.

You will benefit far more from prospects that join your email list (instead of sending them to an affiliate link or whatever) because you will have repeated opportunities in the future to present your offers to them.

Everything you do must work towards building a list. You have to have that mindset as you are growing your business. If your prospect showed interest and took the time to sign up to your list then they are much more likely to be targeted future buyers.

Do not bombard your subscribers with offer after offer! As you build your list each email or newsletter you send to your subscribers should contain valuable information in addition to the occasional soft sell for your products or services.

If you are serious about making money online, especially if you are looking at making a full time income, then your own targeted opt-in email lists are the single most valuable assets you will ever own, no matter what marketing you are into. Period!

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