Many of you are familiar with the common television promotion where the little lizard pledges to conserve your cash if you purchase their cheapest car insurance. Nonetheless, is the cash-saving lizard genuine, or is it another slick advertising gimmick put on by a silver-tongued Madison Avenue ’suit’?

Since the advent of free quotes online a few years ago, literally hundreds of insurance companies have jumped on the bandwagon in an effort to exalt their brand of cheapest car insurance. They follow through with this by comparing their rates in contrast to other providers and urge you to purchase their brand of cheap car insurance.

However, is it possible for every car insurance company to actually be the cheapest? Still, there has to be a high-priced company in order for there to be a cheapest. Therefore, there has to be a reason why so many companies can claim to have the cheapest car insurance.

The insurance companies employ a great deal of statistical data to determine the cheap car insurance rates they will set for certain drivers, and each individual insurance company has different criteria for each class of driver. The various classes of drivers inherently has a likelihood of filing a claim due to a covered occurrence, and therefore some insurers are able to absorb the costs of higher risk class drivers than others. Therefore, the ability to offer cheap car insurance to one class will differ from company to company.

For example, Company Y writes 72 percent of their insurance to middle-aged (low risk) drivers. Because they are ‘heavy’ with low risk drivers and the probability of claims is extremely low, they can well-afford to write a portion of high-risk (males 18-25) policies and offer a lower rate to this high-risk class. The insurance company will solicit drivers in that high risk demographic to secure their business as a new customer. Although the savings may be slight, in some cases only 5 percent to 10 percent, the consumer is satisfied that he has received a cheap car insurance rate from a respectable company and the company is glad to have a new customer.

Insurance companies are not in the business of publishing their secrets used in computing their formulas for premiums, that is why it is necessary to shop around for the best cheap car insurance quote. Logging into a few insurance provider’s sites will categorically, permit you to find a quote that will save you money. The caveman or lizard may not save you as much as your good neighbor, so be sure you are in good hands by comparing several online companies to get the cheapest car insurance quote.

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