It sometimes can be challenging to find motivated sellers as an investor. Strict lending requirements and a soft real estate market are among a slew of hurdles facing investors these days.

With thousands of layoffs being announced and a dismal economic forecast locating motivated sellers is like taking candy from a baby. There really isn’t. How do you track them down?

The internet is a great resource for locating motivated sellers. Of course, there is no shortage of services offering lists of motivated sellers. What I’m referring to is an internet solution that the investor owns and controls. Summarily, a solution owned by you that generates leads of motivated sellers.

How should you execute this solution? It starts with an excellent web presence. It must show your business as legitmate and able to solve the problems of motivated sellers. Demonstration that you’ve resolved the challenges of other sellers is key. It should be convincing enough that your visitors will want to work with you and make contact with you. Be sure it has a way for visitors to get their vital property and contact info to you.

Starting with the professional website you can either design it yourself or pay someone else to do it. Or you could customize a template that you purchase from templatemonster. Desiging something from scratch or even buying a template will require some design and HTML skills. Unless you have a brother-in-law in the business you must have to have capital to hire someone. Put a value on your time and decide whether it’s worth it. Is your time worth $20 an hour to make it yourself? Do you have time on your hands and not much money?

Don’t forget as many testimonials as you can get. If you’ve been using any sort of credibility kit when you meet with sellers just transfer it online. Video testimonials are very persuasive if you can get them. You may also want to put some streaming audio testimonials. Satisfied customers are the most convincing sales component.

Visitors to your site will submit their information using your forms if you use convincing sales copy. I’ve discovered that Dan Kennedy is an excellent source to use when writing your content. He’s a veteran copy writer. Buy his book, The Ultimate Sales Letter, and go through it thoroughly. Construct each page of the site with compelling copy and a great call to action.

Last but not least be sure to liberally place lead generators. These are online forms that your visitors complete. The forms should acquire the visitor’s contact info in addition to their property details. This part will require some database work that will connect to the form fields and store the data for you.

Now that your site is live the last step is getting motivated sellers to see it. The best way to do this is through advertising on the major search engines. You can succeed with this by using pay-per-click advertising and search engine optimization to get traffic. You may find you’ll need to change up your copy a bit after you start getting visitors. If you’re not getting the conversion rates you would like then change up the copy or move some things around. Squeeze pages and landing pages offer a great way to get a great conversion rate.

Pay Per Click and Search Engine Optimization strategies will be effective in driving traffic to your site once you have a profession and effective website solution.

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